MLUC09: Crowdsourcing Guru Says Crowd Trumps Individual 90% of the Time: "Crowds are smartest when the people in them are encouraged to act as individuals as much as possible,' says James Surowiecki, author of the best-selling business book The Wisdom of Crowds and the opening keynote presenter at the MarkLogic User Conference yesterday, in San Francisco.
In his keynote address James explained why the power of the crowd trumps individual contributions 90% of the time. Let's have a look.
James Surowiecki, a financial industry consultant and researcher in the emerging field of crowdsourcing, addressed an enthusiastic audience of more than 500 attendees, warning them to 'avoid relying on individuals or small groups of elite employees to solve problems.'"